Partnering with agencies & freelancers

R—K

For Agencies

& Freelancers

Partnering with agencies and freelancers on brand, website, and digital design projects, from concept through development.

Capabilities

Brand Strategy

Positioning, story and values: what the brand stands for and who it speaks to, defined before anything is designed.

R—K

A24

Naming

A name for the company, product or project that fits its positioning and works as a brand.

R—K

Branding

The complete identity of a brand, from logo and typography to colour, and how it all works together.

R—K

Chris+Hansen

Logos

A logo that holds up wherever it appears, from the smallest icon to the largest screen.

Chris+Hansen

R—K

Visual Language

The shapes, type, colour, imagery and motion that make a brand recognisable, even without its logo.

Daddy Yankee

A24

Tone of Voice

How the brand speaks: the words, rhythm and attitude that carry it in every piece of copy.

R—K

A24

Art Direction

The visual direction of a project, so every image, layout and detail tells the same story.

A24

Daddy Yankee

Web Strategy

What the website has to achieve, who it is for and how it is structured, mapped out before the design starts.

Daddy Yankee

A24

Web Design

Websites designed around the brand: layout, typography, hierarchy and interaction, page by page.

Daddy Yankee

TA Design

UI/UX Design

Interfaces that are clear to use, with flows and details that lead people to what they came for.

A24

Daddy Yankee

Digital Design

Design for screens beyond the website, in the brand's own visual language.

Daddy Yankee

A24

Product Design

Digital products designed from concept to interface, around the people who use them.

Buyt Bags

Web Development

Websites built in Webflow, motion and interaction included, as strong in the browser as in the design.

Daddy Yankee

Buyt Bags

Motion Design

Motion that gives a brand and its website character, from subtle interactions to animated pieces.

A24

R—K

Email Design

Emails and newsletters designed in the brand's visual language.

R—K

Social Media Design

Posts and templates for social media that look and sound like the brand.

R—K

Print Design

Print that carries the same identity as everything on screen.

R—K

R—K fits agencies looking for more than standard execution. Projects are approached with a strong focus on creative direction and typography.

Editorial, grid-based layouts and strong content shape a powerful presence, the kind that stands in a league of its own. Ravi Klaassens works as part of your team, on your brief and, availability permitting, on your timeline.

Working together

Channels

Joins your channels and your process

Based in

The Netherlands, on CET/CEST

NDAs

Signed, until the work goes live

Credit

Credited on the work by default

Process

Discovery

Understanding the company, the goals, and the context the brand operates in.

Strategy

Defining the direction of the project and establishing the visual approach.

Design

Designing the identity and digital experience based on the defined direction.

Development

Building the design into a fully functional and interactive website.

Launch

Final testing, approval, and publishing the project.

After launch

Updates and changes on request.

View the process →

“Ravi built a beautiful and updated website for us. He translated our mockups into a polished final product and always took the time to explain everything.”

Sep Graf

Highlighted Testimonial

The Cavalry
is here

R—K

Works

August 2024—NOW

Selected works

R—K

Identity + Art Direction

Daddy Yankee

Web Design

A24

Web Design

Questions

When can a project start?

After a discovery, in which we map out the project, what it needs and its scope; the price is based on that too. My current availability is always at the bottom of every page.

How long does a project take?

A typical website takes about a month and a half. Larger projects can take two to three months; it depends on the scope.

Does Ravi Klaassens work alone?

Both: I work alone, and bring in freelancers from my own network when a project needs it.

Can Ravi Klaassens work white label?

No. I'm always credited for my work; I think that's only fair.

Does Ravi Klaassens sign NDAs?

Yes, as long as the NDA ends when the project is finished or live, so I can show the work in my portfolio and on social media.

Can Ravi Klaassens work in our time zone?

I work my own hours, in the Netherlands (CET/CEST). If you are, say, twelve hours behind, your update is simply ready at the start of your next day.

Which tools are used?

That depends on the project: Figma, Webflow and Unicorn Studio, among others, and AI is part of my toolset too. I work from my own Figma and Webflow seats; agencies invite me into their workspace.