A new home online for the King of Reggaetón, opening his next chapter, La Postal. Three decades of his story, from the Puerto Rico underground to Gasolina, Despacito and what comes next.

https://raviklaassens.b-cdn.net/rk/cases/daddy-yankee/no-mercy.mp4

The site

daddyyankee.com is the official website of Daddy Yankee, launched in October 2026 ahead of La Postal, his upcoming album. Design, creative development and WebGL by Ravi Klaassens, made with Yes Chef Studio.

https://raviklaassens.b-cdn.net/rk/cases/daddy-yankee/fino.mp4

The story

Three decades in three chapters: Foundations (1990–2000), Globalization (2001–2016) and Crystallization (2017–today). From DJ Playero’s underground mixtapes and No Mercy to Barrio Fino, Gasolina and Despacito.

https://raviklaassens.b-cdn.net/rk/cases/daddy-yankee/gasolina.mp4

Design

Oversized type, full-colour chapters and a timeline you scroll through, in English and Spanish. The records that took reggaetón from Puerto Rico to the world, told by the man who named it. Built in Webflow.

https://raviklaassens.b-cdn.net/rk/cases/daddy-yankee/7-bil.mp4