Partnering with agencies & freelancers

R—K

For Brands

& Creators

Helping brands and companies create their brand, website, and online presence from idea through launch.

Capabilities

Brand Strategy

Positioning, story and values: what the brand stands for and who it speaks to, defined before anything is designed.

R—K

A24

Naming

A name for the company, product or project that fits its positioning and works as a brand.

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Branding

The complete identity of a brand, from logo and typography to colour, and how it all works together.

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Chris+Hansen

Logos

A logo that holds up wherever it appears, from the smallest icon to the largest screen.

Chris+Hansen

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Visual Language

The shapes, type, colour, imagery and motion that make a brand recognisable, even without its logo.

Daddy Yankee

A24

Tone of Voice

How the brand speaks: the words, rhythm and attitude that carry it in every piece of copy.

R—K

A24

Art Direction

The visual direction of a project, so every image, layout and detail tells the same story.

A24

Daddy Yankee

Web Strategy

What the website has to achieve, who it is for and how it is structured, mapped out before the design starts.

Daddy Yankee

A24

Web Design

Websites designed around the brand: layout, typography, hierarchy and interaction, page by page.

Daddy Yankee

TA Design

UI/UX Design

Interfaces that are clear to use, with flows and details that lead people to what they came for.

A24

Daddy Yankee

Digital Design

Design for screens beyond the website, in the brand's own visual language.

Daddy Yankee

A24

Product Design

Digital products designed from concept to interface, around the people who use them.

Buyt Bags

Web Development

Websites built in Webflow, motion and interaction included, as strong in the browser as in the design.

Daddy Yankee

Buyt Bags

Motion Design

Motion that gives a brand and its website character, from subtle interactions to animated pieces.

A24

R—K

Email Design

Emails and newsletters designed in the brand's visual language.

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Social Media Design

Posts and templates for social media that look and sound like the brand.

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Print Design

Print that carries the same identity as everything on screen.

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Projects can start with naming, branding, or a website. The brand is defined first and then carried through into the website from design to development.

When both are done right, the result is a brand that is easy to understand and a website that makes the right impression, the kind that stands in a league of its own.

Process

Discovery

Understanding the company, the goals, and the context the brand operates in.

Strategy

Defining the direction of the project and establishing the visual approach.

Design

Designing the identity and digital experience based on the defined direction.

Development

Building the design into a fully functional and interactive website.

Launch

Final testing, approval, and publishing the project.

After launch

Updates and changes on request.

View the process →

“Ravi built a beautiful and updated website for us. He translated our mockups into a polished final product and always took the time to explain everything.”

Sep Graf

Highlighted Testimonial

The Cavalry
is here

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Works

August 2024—NOW

Selected works

R—K

Identity + Art Direction

Daddy Yankee

Web Design

A24

Web Design

Questions

When can a project start?

After a discovery, in which we map out the project, what it needs and its scope; the price is based on that too. My current availability is always at the bottom of every page.

What kind of projects does Ravi Klaassens take on?

A wide range, from branding to web design and development. I especially like working with music, film, culture, fashion and tech brands that are driven by visual design.

How long does a project take?

A typical website takes about a month and a half. Larger projects can take two to three months; it depends on the scope.

How many feedback rounds are included?

Usually two. A round only counts when feedback changes something we already agreed on. Talking the work through on a call and moving on from there is normal feedback, not a round.

Can we edit the website ourselves?

Yes, and it is simple: content lives in the Webflow CMS, and I build the static pages from components with their own fields. Anything you leave empty simply doesn't show.

Who owns the website after launch?

That depends on what you prefer. The website can move to your own Webflow workspace, or stay in my freelancer workspace and be billed to you through Webflow.