Presence as a brand cornerstone

Most of them are focused almost entirely on analytics and placing CTAs wherever there’s space. Every section asks the user to click something, sign up for something, or go somewhere else. There’s barely any room left for a brand to breathe. And breathing room matters.

Authority and admiration are built when a brand doesn’t constantly beg for interaction. Sometimes confidence is shown by not asking for the click.

Should analytics be taken into account? A hundred percent. Without them you have no clue what a user is looking for on your site.

Neglecting presence, admiration, authority and memorability.. is like leaving the most powerful part of your brand unused.